Marquees / Signs
Using
marquees/signs of local businesses such as restaurants,
hotels, department stores and banks, as well as
churches, government agencies and schools is an
extremely helpful way to get your message out to the
public in a quick and concise manner. The messages can
come from documents you have already created (i.e. PSA,
press release, flyer, etc.).
While most businesses and agencies will cooperate during
an emergency and will allow you to use their
marquees/signs, it is important to enter into a
Memorandum of Understanding (MOU)
with them.
Bulletins/Newsletters
Many
churches and businesses produce bulletins and
newsletters for their members and employees. This is a
good way to get information to a large group of your
population. Work with local churches and businesses to
see if they have these available and if you can use them
to get important Public Health messages out to the
public.
Most churches and businesses will want you to provide
them with materials. Using those documents already
created is most efficient (i.e. flyer, brochure, PSA,
fact sheet, etc.).
Autodialers
Some
schools and businesses in rural areas now have phone
systems known as autodialers that they use to reach
parents, staff and customers by phone. The autodialer
works by the school or business recording a message
which is then sent by phone to the homes with a phone
number registered with that school or business. While
this does not reach the entire population within your
county, it will reach a large segment.
When developing autodialer messages, use PSAs, press
releases, fact sheets, etc. already created for the
situation.
